sat on both sides of the table.
Chris Janda has spent his career watching the financial system fail the people it was supposed to serve. As the founder of Inspire Finance DSM and Inspire DSM LLC — his own independent financial advisory and insurance firms — he spent years sitting across the table from hardworking Iowans who were doing everything right and still couldn't get ahead. Not because they weren't disciplined. Because the system was designed to keep them paying.
He watched families drown in debt they couldn't escape. He watched young couples delay starting families because homeownership felt permanently out of reach. He watched borrowers trapped in 30-year mortgages structured so that the bank collected most of its interest in the first decade, while equity crawled forward at a pace designed to benefit the lender — not the borrower. And he watched investors settle for returns that barely kept pace with inflation, because the products available to them were built for institutions, not individuals.
EquityBoost is his answer to all of it. A mortgage company built from the ground up with one mission: stop the bleeding. Give borrowers a loan that actually builds equity — faster, more transparently, with less of their money disappearing into interest. Give investors a direct, collateralized, cash-flowing return that doesn't require a fund manager or a six-figure minimum. And do it with the discipline and accountability that the industry has never prioritized.
"America has a debt problem. People can't start families, buy homes, or get ahead because everyone has their hand in their pocket. I built EquityBoost because I believe lending can be done differently — where the borrower actually wins, and the investor actually benefits, and nobody has to choose between the two."
Chris is a registered representative in the financial services industry, the founder of two independent financial and insurance firms, and a private mortgage lender operating under Iowa law. He lives in Ankeny with his family.